Grant’s Triple Wood – A Global Brand Refresh

Grant’s, the world’s quantity three Scotch whisky, as we speak broadcasts a world model which incorporates putting new packaging with a renaming of its signature mix, a refined core vary and a new course for its communications marketing campaign. Launching globally from July 2018, Grant’s Wooden is a brand new approach of speaking the prevalence of the liquid by its whisky-making course of for a easy, wealthy and mellow style.

Philip Gladman, Grant’s Chief Advertising and marketing Workplace stated;

“Whereas different blended whiskies are declining, Grant’s continues to go from power to power, leapfrogging others to develop into the world’s quantity three Scotch whisky. Because the whisky that holds the household identify, we’ve huge ambitions to be essentially the most distinctive participant in Scotch whisky and are proud to rejoice our Triple Wooden maturation, the important thing to our distinctive style, with a brand new international model refresh.”

Using wooden performs an necessary function within the creation of Grant’s. Utilizing the identical components for the final 130 years, 60% of its flavour is drawn from cask affect, fairly than being aged in only one sort of cask. Grant’s Triple Wooden liquid is rested in three kinds of cask – Virgin Oak which gives spicy robustness, American Oak lending delicate vanilla smoothness and Refill Bourbon bringing brown sugar sweetness – for a really wealthy, easy and mellow style.

Additionally utilizing the Triple Wooden course of, Grant’s Triple Wooden Smoky is matured in three kinds of casks. Grasp Blender, Brian Kinsman will increase the addition of peated whiskies inside the mix, leading to a easy, wealthy and subtly smoky style.

Grant’s Grasp Blender, Brian Kinsman and his workforce have spent many years experimenting by pairing Grant’s conventional whisky blends with uncommon flavour profiles. The outcome was Grant’s Cask Editions – three blended Scotch whiskies completed in a rigorously chosen remaining cask for higher depth of flavour.

Loved for twenty years, Grant’s Ale Cask is the primary blended Scotch to be completed in barrels which have beforehand held ale. Clear and contemporary on the nostril with creamy maltiness, it provides maple syrup, purple apples and honey with hints of oak to the style.

Combining the standard whisky mix with unique flavours from the Caribbean, Grant’s Rum Cask Version is matured in oak barrels earlier than ageing additional in barrels that beforehand held rum. Vibrant and candy with tropical fruits and a touch of banana reveal wealthy vanilla oak and a contact of candy spice.

Grant’s eight 12 months Outdated Sherry Cask End spends eight years ageing in oak barrels earlier than it matures additional in Oloroso Sherry casks handpicked from Spain by Brian Kinsman. An instantaneous oaky vanilla sweetness is counterbalanced with wealthy malty notes. Just a few drops of water convey out deep, dried fruits and delicate woody spices.

Brian Kinsman, Grasp Blender stated;

“The Triple Wooden course of is on the very coronary heart of what we create right here at Grant’s. Because of ageing our whiskies in three totally different casks our Triple Wooden is distinctive to style, with a stability of qualities drawn from the character of the wooden. I like the complexity of spice, easy vanilla and the candy edge gathered from that mixture of three casks.”

Supply: William Grant & Sons

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