It’s a cocktail-friendly spirit, and positioned within the the highest three when blind-tasted the perfect vodkas for Moscow Mules.
Curious to be taught extra? Listed below are 10 extra information it’s best to find out about Ketel One Vodka.
Ketel One is the product of over 300 years of distilling expertise.
Ketel One is distilled by the Nolet household in Schiedam, the Netherlands. The distillery was based in 1691 by Joannes Nolet, and is presently managed by the 10th and 11th generations of Nolet distillers.
The household initially distilled jenever.
When Joannes Nolet based the distillery, manufacturing was targeted on jenever, a extremely fragrant Dutch gin. The household didn’t begin making its far more acknowledged vodka till the early 1980s.
The Ketel One story begins with 10th era Carolus Nolet.
In 1979, Carolus Nolet took management of the household enterprise. Eager to develop the distillery’s portfolio, Nolet traveled to the US, the place he found an rising cocktail tradition. Nolet was satisfied high-quality vodka would succeed within the burgeoning market and returned to the Netherlands to create his personal high-end spirit. Ketel One Vodka was launched in 1983.
Ketel One Vodka is known as after the distillery’s unique copper pot nonetheless.
Dutch distillers seek advice from pot stills as ketels. When Carolus Nolet perfected his vodka recipe, he named it after the distillery’s oldest, coal-fired copper pot, Distilleerketel #1. A portion of the wheat spirit that makes up Ketel One is re-distilled on this pot, which additionally options on the bottles’ labels.
Ketel One undergoes an unconventional distillation.
Distillers historically favor column distillation for vodka manufacturing, and pot stills for darker, richer spirits like single-malt Scotch or navy rum. The Nolet distillery makes use of each column and pot stills for Ketel One Vodka, a mixture that Carolus Nolet Sr. believes produces a smoother taste profile. (Pots are additionally favored within the manufacturing of gin, so it’s probably Nolet gained inspiration for the method from his household’s expertise distilling jenever).
Every bottle is personally authorized by the Nolet household.
Every run of Ketel One Vodka have to be personally tasted and authorized by a member of the Nolet household earlier than bottling begins.
The Nolet household is de facto keen on windmills.
Through the 18th century, Schiedam was dwelling to just about 400 working distilleries, so the enterprising, fifth-generation distiller Jacobus Nolet constructed a big windmill to course of the city’s grain. The large development was named the Whale. In 2005, the Nolet household constructed one other windmill, this time at its distillery web site. De Nolet (also referred to as Noletmolen) was designed to look precisely like a conventional Dutch windmill, however it wasn’t simply erected for aesthetic functions. De Nolet homes a wind turbine and provides roughly 20 p.c of the distillery’s electrical energy.
Custom, meet know-how.
Throughout Ketel One manufacturing, the unique pot stills are mixed with computerized column distillation know-how, offering an ideal concord between custom and know-how. Throughout a canal from the distillery is Ketel One’s high-tech warehouse, the place packaging, storage, and distribution happen.
Connecting these two buildings is the underground Nolet Tunnel, a lately accomplished engineering undertaking that enables the automated switch of completed circumstances to the warehouse, whereas bottles and provides concurrently head in the other way.
Ketel One is part-owned by Diageo.
In 2008, Diageo paid a reported $900 million to enter a 50-50 partnership with Ketel One. The three way partnership granted Diageo unique world rights to promote, market, and distribute Ketel One. As a part of the deal, the Nolet household maintained possession of the model rights, distillery, and, crucially, its secret distillation recipes.
Ketel One promoting is low-key.
Ketel One didn’t start promoting till 2003. Even then, its first marketing campaign merely learn, “Pricey Ketel One Drinker Thanks.” Ensuing minimalist ads usually include nothing aside from textual content written in Ketel One’s signature font.